National Employment Standards Compassionate Business

Question: Depict about the National Employment Standards for Compassionate Business. Answer: 1. The National Employment Standards (NES) endorses a rundown of ten enacted least work principles which is relevant to each worker, be it full time, low maintenance, gifted; by and large. Segment 61 of the Australian Fair Work Act, 2009 (Rules, 2010)specifies the principles which can't be uprooted with regards to business. These base gauges identify with the accompanying issues: (I) Maximum Weekly hours (38 hours every week) (ii) demand for adaptable working hours material if there should arise an occurrence of working moms, guardians, or individuals with incapacities, who can demand for adaptability to telecommute, or for work sharing and so forth. (iii) Maternity and paternity leave-where the representatives are qualified for a year of unpaid leave, other than making demand for an extra a year of leave (iv) Annual leave-where full-time and low maintenance representatives are entitled for about a month of yearly leave, and move laborers as long as 5 weeks of yearly leave. (v) Personal carers depart and empathetic leave-where workers are qualified for withdraw to watch out for their close relatives. (vi) Community administration leaves (vii) Long assistance leave (viii) Public occasions (ix) Notice of end and excess compensation arrangements as respects excusal and last compensation. (x) Fair Work Information Statement-gives new worker the conditions and data of his business. (Australian Government reasonable work Ombudsman, 2012) As a Head of Human Resources in the Engineering Company, I would guarantee that all guidelines as specified under the National Employment Standards are followed over the span of work. I would pay extraordinary consideration and due consideration while drafting of the Fair Work Information sheet, itemizing each condition and region of work. It is imperative to give a far reaching security administers in the working environment, expressing the avoidance zone methodology, due consideration and safeguard to be taken identifying with treatment of apparatus, and working material. It is likewise my obligation to guarantee that the business makes arrangements to give standard preparing to representatives to guarantee consistence of these security rules. I would offer guidelines to my colleagues that the laborers are employed and excused in the wake of following the important arrangements under the Fair Work Act, 2009. So as to determine the issue at the work environment, I would discuss it t o the administration, recommending manners by which it could be settled. In the event that such a situation emerges where I would need further help, I would take further help from the Fair work Ombudsman. 2. For this situation, Dave convinced an in any case hesitant Rebecca to buy the Ono Water channel from him, in this manner causing to delude and hoodwink her by participating in an unconscionable direct. By exploiting Rebeccas mature age and helplessness, Dave caused undue impact and weight on Rebecca, who was old and delicate, in this way and applying uncalled for tactics(Turner, 2011) in selling his machine. While such acts including unconscionable direct disregards the arrangements of Section 20 of the demonstration, it is contrary to the standards of value to exploit anothers incapacity; ailment, in the current case. Area 21(1) of the Consumer Law restricts providing merchandise or administrations through unconscionable lead as illicit. The Federal court, while choosing the issue on account of ACC v Lux Pty Ltd,(ACC v Lux pty Ltd, 2011) held that the sales rep and his organization had enjoyed the demonstration of unconscionable direct by offering the machine to an ignorant and a handicapped lady. It held that such agreements were invalid where the clients are not in a situation to take intentional and educated choices, and those which have been done through sheer distortion of realities and by exploiting the people handicap. Under the given conditions of the case, Dave by exploiting Rebeccas powerless condition utilized preposterous strategies to persuade her to purchase the machine, and thus she is qualified for evenhanded cure under the arrangements of the Australian Consumer Law. In deciding if the demonstration was unconscionable or not, the courts have set out a few measuring sticks to demonstrate the demonstration. It is critical to consider whether the customer was in a dealing position or not, or whether the provider utilize undue impact, shamefulness and weight in offering administration or item to the shopper. Applying these boundaries to the current case, Rebecca was dependent upon undue impact that drove her to buy the machine from Dave, in this way prompting an unconscionable demonstration. The cure accessible to Rebecca is by method of common harms through a directive, or guaranteeing harms for the misfortune and mental desolation. On the other hand, she can likewise move toward the Australian Competition and Consumer Commission to look for evenhanded cure (Vickery, 2012)against Dave, wherefore the ACCC can direct suitable examination and uphold Section 236 of the ACL. She is qualified for pay suffered,(Katy Barnett, 2014) under ss 237 and 238 where the court can arrange pay for the misfortune that the offended party is probably going to endure in such instances of pressure and undue impact. References ACC v Lux pty Ltd, 600 (Federal Court of Australia 2011). Australian Government reasonable work Ombudsman. (2012). National Employment Standards. Recovered 09 30, 2016, from Fair work Ombudsman: https://www.fairwork.gov.au/worker qualifications/national-business measures Katy Barnett, S. H. (2014). Cures in Australian Private Law. Melbourne: Cambridge University Press. Rules, A. F. (2010). National Employment Standards. Sydney: CCH Australia Limited. Turner, C. (2011). Purchaser Protection (28th ed.). Queensland: Law Bok Company. Vickery, R. (2012). Purchaser Protection and Competition Law. In Australian Business Law (seventh Edition ed.). Book Papers.

Self Reflection Design Thinking †Free Samples to Students

Question: Examine about the Self Reflection Design Thinking. Answer: Presentation: This intelligent composing has been arranged to diagram and comprehend the information that I have picked up by considering the subject Design Thinking as a piece of my educational program, and the information that I have increased through this examination over a time of 12 weeks. My desires from this course at first were to figure out how to think in a creative manner and increase a point of view to take care of genuine issues with the assistance of another reasoning methodology. Notwithstanding, this course helped me in not simply pondering the issues in an imaginative manner yet in addition actualizing this distinctive methodology of critical thinking with both sympathy and inundation. This course was theoriesand their clarification, yet in addition made us push through our customary ranges of familiarity and do the things that made us constantly test our cutoff points. From the basic talk of the course to the last class that was taken for Design Thinking, there were various exerc ises that we were approached to do that helped us in our self-improvement and better comprehension of the subject (PRSA, 2014). This course not just extended my insight in the field of plan and thoughts advancement, yet in addition helped me in developing as an individual by learning fundamental abilities for accomplishment in the expert world, similar to relational abilities, cooperation, joint effort and so forth. This intelligent report is a basic self investigation of the discovering that I got in this course through the course educational plan. The different pioneering exercises that we were approached to do inside this course help me in picking up experiences about my own comprehension and information and the different ideas of Design Thinking and its application in the enterprising field. This report finishes up with the activity plan for the advancement of any abilities that I intend to obtain and the exercises that I have to complete so as to do that wanted to be done over a time of next a half year. Self-examination and reflection: Through the span of the investigation of the subject of Design Thinking my thought regarding planning, and the methodology that we have to take for this has advanced. These twelve weeks of the curricular examinations, and all the exercises that we did during the course helped me in understanding the subject better, yet additionally guided me towards getting even more a practitioner and implementer, than essentially arranging hypothetically and in our psyches. The principal seven day stretch of the course itself was an eye opener, and a reasonable presentation into what we were going to read for this whole subject. Rather than basically clarifying the speculations and giving out the data identified with the course, we were approached to make a blog and update it consistently starting from the main week itself (Brown Wyatt, 2007). We likewise found out about the different specialized gadgets and were approached to structure a banner according to our comprehension of these gadgets so as to encourage our imaginative streak and help us in increasing an alternate way to deal with the reasoning and planning prospects. The trading of Ideas by considering the banners made by every one of the gatherings in the class didn't simply caused us to value the ability of the other understudy gatherings and their perspective, yet additionally made us consider the regions where improvement is required and of the correspondence that we help out through different structuring exercises and errands like this. For me, structuring is tied in with making something with its own uniqueness, its own style, and its own character. Regularly these structures will introduce an answer for a particular plan issue. In spite of the fact that structure issues can be comparable, no two plan issues are actually the equivalent, thus, it follows that no two plan arrangements are actually the equivalent. Inside the structure procedure we see that the techniques and methodologies we use contrast as indica ted by the plan issue (Chasanidou, Gasparini, Lee, 2015). Fashioners build up their own individual plan style utilizing strategies and procedures that they are generally capable and OK with. This aides their dynamic during the plan procedure, at the end of the day, the procedure they use is controlled by whatever strategies effectively accomplish a structure arrangement. It is actually this vague structure of planning which makes displaying the structure procedure such a troublesome assignment. The capacity to twist and adjust to various structure issues, by making new and creative plan arrangements, is the thing that makes a fruitful architect. This is the place information on the plan procedure, specifically our own structure procedure, gives us a mindfulness and a capacity to move toward structure issues with a new, yet educated, point of view. The plan thinking process: Structuring as a procedure is accomplished for either stylish reasons, or to give an answer for an issue by embracing a masterful perspective. The fundamental advances that are followed during the time spent structuring can we limited to - thinking, thinking, conclusion and rationale. The fundamental inquiries that this plan figuring procedure will help us in answeringare what the item being structured is, and what are its functionalities? The potential outcomes that the item structure and applications have by and by, and their future ramifications with development, and all the conceivable outcomes of the use of these items. The third inquiry that we plan to handle with the planning procedure is the thing that makes an item stand separated, and what wows the client so as to draw in them towards the item. Each item that is intended for advancement ought to be phenomenal and not quite the same as some other item serving a similar adequacy. The fourth inquiry of item structuring plans t o handle what works in the planning of the item, and what the standards utilized for the equivalent have distinctive in the elements from the hypothetical origination (Team, 2010). The planning procedure was better comprehended and experienced with the assistance of this course. Structuring helps in making a more extravagant encounter for the clients and aides in finding the arrangement of issues that are not normal. Structuring includes creating novel answers for the issues that don't have an unmistakable and predefined strategy for their answer, and consequently require more than basically the information and techniques. The procedure of configuration thinking encourages us in reflecting upon the planning procedure, and targets clarifying all the parts associated with the structuring of an item. There are different complexities associated with Design Thinking, and applying the hypotheses learnt in this course can assist us with getting progressively mindful of the structuring proc edure helping us in turning out to be better creators and finding suitable arrangements by inventive planning rehearses. The plan thinking process invites the multidimensional part of the way toward structuring and gives the fashioners the freedom to shuffle with these stages, simultaneously gathering the work process and making thinking process far and away superior (Liedtka, 2015). The plan thinking process helps in bringing out more thoughts and decisions to the table. The five stages to configuration thinking process are sympathize, ideate, model and test. The structure thinking course and this educational program has enabled me and a line my speculation in the manner to make theright items for the perfect individuals. This should be possible by drawing in and identifying with the customers, and posing the correct inquiries. Configuration believing is a complex yet objective way to deal with another item structuring procedure, and I accept this ought to be followed for item plan ning in all the associations. This is viewed as a tedious procedure, yet the outcomes conveyed by tailing it help in giving an all encompassing and intelligent way to deal with item structuring. Gaining from the course: Throughout this investigation, I had the option to attempt a reflection on my planning aptitudes, my comprehension of the different hypotheses of configuration thinking, the rationale engaged with the thinking, including the abductive and inductive thinking, and the learning structure for the equivalent. What was remembered for the course educational program, was the clarification of the single circle and numerous circle learning, and the different suspicions that we make during the time spent planning, can influence the aftereffects of these procedures (EIT, 2012). The fundamental presumptions that are made and comprehended during the plan figuring procedure can be comprehended with these inquiries. 1) How can you doing things effectively to get the ideal yield? 2) Are we making the best choice? While the main inquiry includes a solitary circle of reasoning, the subsequent inquiry included the various circles of feelings and presumptions with the nonattendance of rationale. The stru cture figuring devices can be applied to our reality, and the associations where we work in. This will help in making our life less complex as the idea and hypothesis of configuration thinking improves the general style and workmanship experience of the individual and expert existences of individuals. The advantages of quick prototyping are huge and they help in manufacture of scale models of models and their get together (Maughan, 2001). With the assistance of this we can appear our inventive structure thoughts, and test their appropriateness, all things considered. The structure look into workshop taught us about the information assortment process and the different strategies for doing that. We came to know about the information assortment process through meetings; both organized and unstructured, and the gathering conversations help us in improving our information assortment and perception abilities (Watton, Collings, Moon, 2001). A portion of the exercises like excursion mapping and psyche mapping give me some extraordinary bits of knowledge about my life and how I can plan to show signs of improvement aftereffects of my endeavors in future. The ideation procedure of configuration believing was extremely captivating and in spite of the fact that felt a bit of testing at first, was a pleasant involvement with the end. The ideal utilization of models to test what is working, and the imaginative structure thoughts, help in the anticipation of inefficient use for the associations in

Introduction Samples in Arguing Essay Examples

Introduction Samples in Arguing Essay ExamplesIf you are trying to write a good introduction for your essay, you should use examples in arguing essay examples. If you use them all too much, the readers will get the wrong impression about you. They may think that you are an argumentative person and they might lose respect for you. So, if you want to convince them of something in your essay, you should use only these examples.A persuasive piece of writing should have excellent examples of argumentation. An example is an illustration of something that you are talking about. You have to use examples of arguments in order to convince the reader that you are saying the same thing as he or she is. The examples must be clear and they should be precise. If you say one thing and you make the example of it as hard to understand as possible, the reader will not be convinced.Writing and the argument is not that easy. Sometimes, a good writer has to fight against some unruly elements of human natu re. But sometimes you can put them to the test and you will be able to win the battle. In other words, you should be aware of the fact that there are certain issues in life that can be used as reasons for arguments.Once you get into the habit of doing this, you will automatically use these examples for every argument that you want to present. As a result, you will be able to win every argument. The most important thing is to get rid of bad habits. If you keep using them, you will end up disagreeing with the readers. This will reduce the readers' trust in you.The best way to make a positive impression on the readers is to use persuasive and convincing language. You should convince them not only in your writing but also by your actions. It is a very important rule in writing that you should maintain a certain distance between yourself and the readers. It means that you should not make them feel that you have the same opinions as they do.When the readers read your words, they have to r elate it to their own lives. When you convince them, you have to remember that you are making use of a power that is unlimited. You should not think that it is somehow limited to your reading power. Your words do not affect the readers if you do not say anything.The most persuasive pieces of writing are written from the heart. The first sentence should capture the reader's attention and when they read on, the problem in their lives will be explained. But the readers need to understand the solution. They need to see the connection between their problems and the solution. You should write about situations that the readers can relate to.In the conclusion paragraph, the readers should find what they are looking for. If you have offered them the solution, then you have to convince them that it is the right solution. This means that you should try to find the connection between the solutions you offer and their problems. You should also consider the emotional attachments that the readers have towards their problems.

7 Troublous Questions for a Research Paper in Chemistry to Disclose These Days

There are so many questions to answer that are related to chemistry. All are fascinating that will lead to insights into how the elements of the world work around us. In order to write an interesting research paper, the most up to date topics must be chosen to write about. Topics and questions for a research paper within the subject of chemistry are listed below. We have provided these with the intention of showing you the most recent research projects in the field so that you can write an awesome and modern paper. 1. The Relationship Between Photons and Physical Chemistry New discoveries within this topic will lead to better solutions for light energy conservation and storage. Sub-femtosecond time resolution and nanometer space resolution contribute to the ability to explore optical effects. 2. Escherichia Coli More commonly known as E. coli, Escherichia coli is a bacteria that causes infection through food poisoning. As the most widely studied prokaryotic model organism over the past 60 years, there is no shortage of ground-breaking research about this chemoheterotroph. 3. Emissions of Chemicals into the Atmosphere Researching questions such as exactly how much chemical substances are being released into the air, what we can do about it, and how it affects our environment is an ongoing and compelling debate. How chemical properties and chemical processes affect the Earth’s climate is a worthy point to write about. 4. Counting Calories Calories are always a hot topic in the health world and beyond. Although the concept may seem simple on the surface, counting calories is anything but it goes much deeper than the 2,000-calorie diet. What’s the science behind it? 5. Open Access (OA) Movement Questions for a research paper within the chemistry field don’t always have to be scientific. They can also be related to the industry in general. Take the ‘open access’ for example. Open access is the free usage of published research and material. It can be applied to many disciplines, but why is it important in the chemistry field? 6. Mass Spectrometry Mass spectrometry had some great impact on the development of ionization techniques. The technique of mass spectrometry itself is based on the separation of ions of different m/z. 7. Thermoelectric Materials Clean and alternative energy sources are all the rave these days, and anything that helps us pursue that avenue is popular. By converting heat energy into electric energy and vice versa, thermoelectric materials are worth looking into. You can explore how they work and how exactly they can be best utilized. These 7 topics with embedded questions are perfect for any research paper. They will lead to a well-informed and developed paper that people will be interested in if done right. Make sure you fully explore the overarching theme, as well as get down to the specifics to create an awesome paper that will answers some of those troublous questions everyone seems to have.

African-American History Timeline 1850 to 1859

The 1850s were a turbulent time in American history. For African-Americans—freed and enslaved—the decade was marked by great achievements as well as setbacks. For instance, several states established personal liberty laws to counter the negative impact of the Fugitive Slave Law of 1850. However, to counter these personal liberty laws, southern states such as Virginia established slave codes that hindered the movement of enslaved African-Americans in urban environments. 1850 The Fugitive Slave Law is established and enforced by the United States federal government. The law honors the rights of slave owners, placing fear in both fugitives and freed African-Americans throughout the United States. As a result, many states begin passing personal liberty laws.Virginia passes a law forcing freed slaves to leave the state within one year of their emancipation.Shadrack Minkins and Anthony Burns, both fugitive slaves, are captured through the Fugitive Slave Law. However, through the work of attorney Robert Morris Sr and several abolition organizations, both men were freed from enslavement. 1851 Sojourner Truth delivers Aint I A Woman at the Womens Rights Convention in Akron, Ohio. 1852 Abolitionist Harriet Beecher Stowe publishes her novel, Uncle Toms Cabin. 1853 William Wells Brown becomes the first African-American to publish a novel. The book, titled  CLOTEL is published in London. 1854 The Kansas-Nebraska Act establishes the territories of Kansas and Nebraska. This act allows  the status (free or slave) of each state to be decided by popular vote. In addition, the act abolishes the anti-slavery clause found in the Missouri Compromise. 1854-1855 States such as Connecticut, Maine, and Mississippi establish personal liberty laws. States such as Massachusetts and Rhode Island renew their laws. 1855 States such as Georgia and Tennessee remove binding laws on interstate slave trade.John Mercer Langston  becomes the first African-American elected to serve in United States government following his election in Ohio. His grandson, Langston Hughes will become one of the most celebrated writers in American history during the 1920s. 1856 The Republican Party is established out of the Free Soil Party. The Free Soil Party was a small yet influential political party that was in opposition to the expansion of enslavement in territories owned by the United States.Groups supporting slavery attack Kansas free soil town, Lawrence.Abolitionist John Brown responds to the attack in an event known as Bleeding Kansas. 1857 The United States Supreme Court rules in the Dred Scott v. Sanford case that African-Americans—freed and enslaved—are not citizens of the United States. The case also denied Congress the ability to curtail slavery in new territories.New Hampshire and Vermont mandate that no one in these states is to be denied citizenship based on their descent. Vermont also abolishes the law against African-Americans enlisting in the state army.Virginia passes a slave code that makes it illegal to hire slaves and restricts the movement of slaves in certain parts of Richmond. The law also prohibits slaves from smoking, carrying canes and standing on sidewalks.Ohio and Wisconsin also pass personal liberty laws. 1858 Vermont follows suit of other states and passes a personal liberty law. The state also says that citizenship will be granted to African-Americans.Kansas enters the United States as a free state. 1859 Following in the footsteps of William Wells Brown, Harriet E. Wilson becomes the first African-American novelist to publish in the United States. Wilsons novel is entitled Our Nig.New Mexico establishes a slave code.Arizona passes a law declaring that all freed African-Americans will become slaves on the first day of the new year.The last slave ship to transporting enslaved people arrives in Mobile Bay, Ala.John Brown leads the Harpers Ferry raid in Virginia.

Essay Civil Disobedience - 1280 Words

To Speak or Not to Speak? Dr. Martin Luther King, Jr. received a Nobel Prize and was honored by the President of the United States for his contributions to society. On the other hand, he was prosecuted, convicted, incarcerated, and had his sentence reaffirmed by the Supreme Court. These explanations seem rather contradictory. If what he did was noble, why was he jailed for his actions? When we take into account these manifestations of the governments attitude towards Martin Luther King, we can safely make the assumption that the government is not always justified in the laws that it creates. Our governments original purpose was to keep order and ensure freedom to its people. As history has shown us, as in the case of African†¦show more content†¦He can tell his congressmen that he feels a law is unjust. If the congressman is unwilling or unable to change the law, he may make a proposition to change the law during the voting periods. The only problem with propositions is that they are a matter of app ealing to the majority. If the majority feels that there should be a change and enough people sign the proposition, it will become enacted. However, if the law is only affecting by the minority of people, these two routes will not create a change of a law. It is clear in such a case that civil disobedience is vital to insure that the government does not over-extend its role. Civil disobedience is defined by the Merriam Webster Online Dictionary as a refusal to obey governmental demands or commands especially as a nonviolent and usually collective means of forcing concessions from the government. The most popular example in U.S. history when this was used was during the Civil Right Movement in the 1960s. The Jim Crow laws at the time restricted African Americans from being able to attend public schools or use public restrooms that were designated as white only. Despite the fact that they had paid taxes like anybody else, these types of segregation laws targeted minorities and made them second rate citizens. It is evident that the Jim Crow Laws were imperfect as the humans that created them. Martin Luther King, who was sincere in exposing the governments wrongdoings,Show MoreRelatedcivil disobedience2309 Words   |  10 Pagesï » ¿IS CIVIL DISOBEDIENCE JUSTIFIED? â€Å"The death of democracy is not likely to be an assassination from ambush. It will be a slow extinction from apathy, indifference, and undernourishment. 1 â€Å"Never doubt that a small group of thoughtful, committed individuals can change the world. Indeed, it s the only thing that ever has.2 History has shown us through the likes of Mahatma Gandhi, Martin Luther King Jr. who went against the greater power of their time to fight for injustice. These few respectableRead MoreLessons in Civil Disobedience828 Words   |  4 Pagesto its effectiveness, individualism, and past history of the world that has made immense progress. It is important to notice that if civil disobedience was not effective, then it would not be continually used to disobey the law. In The Role of Civil Disobedience in Democracy† by Kayla Starr, she explains why we have the right to participate in civil disobedience. â€Å"The U.S. Bill of Rights asserts that the authority of a government is derived from the consent of the governed, and whenever any formRead MoreEssay on Civil Disobedience1397 Words   |  6 Pageshistory, human beings have participated in acts of civil disobedience. However, in the last two centuries the belief and practice of it has been in full swing and has even brought on major historical events, especially concerning equal rights and just laws. Three major firm believers and activists in civil disobedience were Henry David Thoreau, Martin Luther King Jr., and Gandhi. All three of these men participated in acts of civil disobedience but each in his own way and for different reasonsRead MoreCivil Dis obedience Or Obedience?885 Words   |  4 PagesLaKyia Scott Professor Nelson English 1302 09 February 2015 Civil Disobedience or Obedience INTRODUCTION Civil disobedience is defined as the â€Å"refusal to obey civil laws in an effort to induce change in government policy or legislation, characterized by nonviolent means†; theories on this topic have been debated for centuries. (American Heritage Dictionary 3rd Edition pg161) Henry David Thoreau was well known for his refusal to participate in the political systems or activities of his era,Read MoreCivil Disobedience, By Thoreau870 Words   |  4 PagesCivil disobedience is the refusal to obey civil laws in an effort to induce change in governmental policy or legislation. Thoreau s infamous ideas on Civil Disobedience, written in 1849, have been monumental in the fight for change. It has helped influence change anywhere from the 1940s fight against Danish resistance, to the 1950s and McCarthyism. Thoreau s words have helped lead the way to freedom. It has made the people of the world think about how they are being governed and how theyRead MoreCivil Disobedience in Ameri ca1044 Words   |  4 Pagesobedient includes: religious beliefs, background, and work ethics. Civil disobedience played a large role in America. Creating protests, riots, and sit-ins, America had many examples of disobedience. In America, we value our rights as citizens and individuals. We have the right to protest as stated in the first amendment of the United States Constitution, which is called Freedom of Speech. According to the Webster Dictionary, civil disobedience is said to be â€Å"the refusal to obey government demands or commandsRead MoreEssay on Civil Disobedience738 Words   |  3 PagesCivil Disobedience Henry Thoreau wrote an essay about it in the 19th century. Martin Luther King, Jr. preached it in the South. Mahatma Gandhi encouraged it in India. Nelson Mandela went to jail for promoting it. The Bible says that Paul, Daniel, Shadrach, Meshach, and Abednego were all guilty of it. According wikipedia.org, civil disobedience encompasses the active refusal to obey certain laws, demands and commands of a government or of an occupying power without resorting to physical violenceRead MoreThoreau On Civil Disobedience1458 Words   |  6 PagesKonstantin Keller Anne Portman Philosophy 2010 4 December 2015 Thoreau on Civil Disobedience In Civil Disobedience, Henry Thoreau asserts that one should prioritize one’s conscience over the dictates of law. Thoreau begins his essay by arguing that government is rarely useful and that its power comes merely from the fact that the government is the strongest group, rather than because they hold the most correct viewpoint. He believes that people are obligated to do what they think is right and toRead MoreEssay on Civil Disobedience1532 Words   |  7 PagesAbstract Civil disobedience is the term assigned to actions taken by individuals to sway public opinion about laws that individuals deem unfair or unjust. Actions taken are usually nonviolent, and can include sit-ins, mass demonstrations, picket lines, and marches. Citizens are acting on their consciences, demonstrating highly advanced moral reasoning skills. Generally, these advanced skills fall into Kohlberg’s Six Stages of Moral Development, Stage Five and Six in particular. Characteristics ofRead MoreCivil Disobedience And The Apartheid1428 Words   |  6 Pages Throughout history, civil disobedience has been used to bring about change across a wide variety of civil rights issues. In India, Mahatma Gandhi used civil disobedience to nonviolently protest against the British Raj and, after a thirty-year struggle, earn independence both for himself and his people. In the United States, Reverend Martin Luther King Jr. employed civil disobedience to overcome both the Jim Crow laws that had oppressed the African-American minority and the systemic racism that was

Media in Australia for Television and Internet - MyAssignmenthelp

Question: Discuss about theMedia in Australia for Television and Internet. Answer: Introduction The media in Australia have always enjoyed freedom and protection from the government which has made mainstream media including the press, television and internet the main sources of influence. The media influences health care in various ways, both positive and negative. Research according to Almutairi and Dahinten, (2017) has shown that the media is most influential on the youth considering that youths have higher media consumption as compared to adults and aged people. The content displayed by the media also seems to be appealing to the youth which has made old people to be rendered as invisible since the media is not appealing to them. This paper critically analyses the influence of media on health care in Australias multicultural society. Role and Power of the Media According to Huang and Rundle-Thiele, (2014) in order to assess the role and power of the media, one needs to question the influential power of the media. The major channels that the media employ in influence include; the social media, online television streaming, watching movies, free to air television and reading newspapers. Free to air TV, newspapers, radio and social media have however been ranked the highest in terms of audience and consumption. Research has also proven that female as compared to male media consumption is relatively higher. People with university qualifications have also been seen to access the media more and relative people with a higher income ratio. From a general point of view, it has been felt that the media has a high influence on the behavior, attitudes and lifestyles of different people. Despite the higher consumption ratio, majority of those people that access the media more feel that it has negative impacts on behavior and attitudes. Personal knowledge and insight along with influence of caregivers is one of the primary factors that depend on the extent to which one is influenced by the media. The media has constantly targeted to influence the young generation due to several factors. According to a psychologist known as Erick Erickson, young people especially teenagers are usually experiencing a stage known as identity versus role confusion. He explains this by arguing that young people all the same have various identity crises that they seek to realize and express their own identity. These people if they fail to develop a genuine identity they end up developing a state of confusion. They then have a very fragile personality which the media seeks to influence through the various contents available in the media. This makes youths to form the majority victims of media influence (Hoeve, Jansen, and Roodbol, 2014). Several factors are usually believed to analyze the influence of media on the people. These factors include; the amount of crystallized intelligence, cultural values and beliefs, the level of education and the societys moral standards. Another major reason why the youth become the major victims of influence from the media is the fact that they lack crystallized intelligence. They may therefore be easily influenced since they have not developed a tradition that is based on experience. Evers, et al (2013) personal attributes and moral standards may also influence the power of the media whereby people with low self esteems and a low level of morality may tend to be easily influenced by the media due to the fact that these people do not have a moral grounds of evaluation of beliefs and practices but always rely on third parties to gather information and make decisions. The level of education is instrumental in that it determines how much a person is likely to be influenced by media information, their questioning power and their level of intelligence. Lonne and Parton, (2014) argues that the media is however significant in playing various roles such as enhancing learning, dissemination of information and news, forming social platforms of reaching the general public and providing a tool of communication. From the deviation of these roles, media has also been seen as promoting moral decadence, social loafing, terrorism through hacking and sabotage and also addictive tendencies that make people lazy and deviate from responsibilities and work. This has made the media to be seen as a father of both good and bad morals. Influence of the Media in Relation to Culturally Safe Care Australia is a home to people of many cultural backgrounds most of which use English language as the first, second, third and even fourth language. Cultural diversity have brought up several differences among the Australian population and most importantly in their reaction to various mainstream media. The media has been essential in addressing various contemporary issues in the health sector especially through the acceptance of cultural diversity and commonality of the English language among the Australian people. There are however culturally bound beliefs and practices that have undermined the media in terms of acute service delivery and response to health. The media in Australia has had several effects on health some of which are positive and others negative as Darian-Smith, (2014) argues. Among the main effects the media has had on the Australian people include the influence on dietary habits. The consumption of processed foods have increased one reason being influence from the media which has rendered traditional food as befitting and adverts that have consciously promoted consumption of manufactured food. This has had several impacts on the diet and lifestyle of the Australian people. Mander and Miller, (2016) holds that one of the major effects being consumption of junk foods and genetically modified foods which has had adverse impacts on the health such as elevated cholesterol levels and uncontrolled sugar intake. The media has also influenced healthy eating by increasing the risk of psychological disorders such as anorexia nervosa and binge eating. Unlike in the aboriginal culture, modern culture through media influence has overemphasized on various body size acceptable requirements. As people try to achieve these body size and weight configurations, they have ended up acquiring anorexia nervosa for instance in females where culture demands that they have a trimmed body shape. The media has also had positive effects on dietary habits as it also seeks to highlight the importance of healthy eating by ensuring that one takes a balanced diet and regular and consistent medication and health checkups. The media have also had several other positive influences. One major influence is the revolution and emphasis of professional health care. This has mainly helped improve the health of the aboriginal people of Australia. Curran, Fenton and Freedman, (2016) explains how among the traditionalist cultures, there was a stigma that held up people from accessing medical treatment. This has had effects up to date where the life expectancy of non indigenous people is relatively higher than that of the indigenous people. The media has greatly influenced people to take up medical care. Frequent health adverts and programs sponsored by the government and nongovernmental organizations have helped people to improve and revolutionalize health for example by emphasis on good dental care, hygiene and general information on disease prevention and control. The media has also been used by the government and other health organizations to pass information on the contemporary and emerging health issues and practices such as disease outbreaks and epidemics, clinical expert and information which has also influenced cultural beliefs and the general perspective of medical care which different cultures have always perceived as pervert. Traditionalists have also been seen to accept and follow emerging health practices which have helped improve health. Another major influence the media has had is increasing the cases of self diagnosis. Self diagnosis in terms whereby some people dont go to the hospital when they are seek but they just access the internet, search the disease symptoms and then search for medication which they adhere to. This has been favored by the media through the interned and through peer influence and social loafing where people discuss and prescribe medicine for others based on their past experiences. Self diagnosis has increased the risk of people treating the wrong illnesses developing resistance to drugs and leading in decline of health and immunity. Davis and Brookes, (2016) explains that the media has promoted communication between patients and health professionals. Unlike in the traditional set up where patients could only communicate with caregivers only if they went back to the health institution, social media has enhanced better communication between patients and care givers. This communication has influenced health care positively by making it easy to have follow ups and checkups where people can have access to treatment and clinical follow-ups through the internet by communicating directly to their caregivers. The media has also promoted learning research. This has been made possible to the availability of case studies which has provided better examples to people in the medicine oriented fields and it has also probed them into engaging in research of the various topics which have led to advancement in knowledge. Through the media, interested individuals have also published posts and blogs which have been successful in promoting health knowledge among the masses. Lastly, the media has also had debates and press conferences on various mainstream health issues and practices. This has helped to educate people at personal and the community level on various health practices interventions and methods. In addition, the media has also consistently pointed out and analyzed how different people perform different activities, this have led to healthy cultural exchange and borrowing. This has influenced health by changing belief systems and perspectives and also facilitating positive change. Media Items with Potential Influence to Cultural Safety on Health Various media items have had profound effects on the health factors in Australia (Romanach, Carr-Cornish and Muriuki, 2015).. This has been caused by excessive usage of the media since these media items have been seen to affect mostly those target groups that have had higher media consumption ratios. This paper explores media items such as alcohol and drug adverts in the media which affects people negatively and childcare programs which have had a profound improvement in raising children among Australian families. Stoneham, Goodman and Daube, (2014) argues that drug adverts such as alcohol and cigarettes especially in televisions are mostly conducted by youths and young adults with exceptional body characteristics such as being extremely beautiful for ladies and very masculine men. This distorts the perception of majority of the people towards drug use and it makes them to end up abusing drugs especially since drugs such as alcohol and cigars have the addictive ability. Alcohol and cigarettes cause various health disorders such as cancer of the mouth, throat and lungs, liver cirrhosis and stomach ulcers. These infections may provide a way to other secondary infections such as through continued drug exposure which may lead to death of an individual. Childcare programs in television shows have provided a basis where sound education on child care, growth and healthy evaluation and monitoring information is disseminated. The raising children network in Australia provides very comprehensive knowledge in the methods, benefits and ways of raising healthy children. This has helped many people get insight on child upbringing, growth and parenting styles. According to McKenzie, L. (2016) childrens rights, responsibilities and entitlements have also been extensively addressed in the media and this has helped in promoting welfare of the children. The collaborative efforts between the government, regional and local institutions have also provided a lot of information in innovative ways and programs for children. Using these programs and the raising children networks website parents have been made to understand their children better. It has also helped people who do research in children to acquire relevant information about children which has formed the basis of research and information dissemination. Conclusion In conclusion, it is of great essence to point out that the media has influenced people of different cultures in Australia both negatively and positively. It is the role of the government and other regulatory bodies to regulate the content available for people both in the media and internet in order to bring up a healthy people free from negative influence by the media. People should also take personal responsibility of learning and educating children on safe and healthy practices and uses of the media.l References Almutairi, A. F., Dahinten, V. S. (2017). Factor structure of Almutairis critical cultural competence scale.Administrative Sciences,7(2), 13. Britt, H., Miller, G. C., Henderson, J., Bayram, C., Valenti, L., Harrison, C., ... O'Halloran, J. (2013).General Practice Activity in Australia 2012-13: BEACH: Bettering the Evaluation and Care of Health(No. 33). Sydney University Press. Corrigan, P. W., Druss, B. G., Perlick, D. A. (2014). The impact of mental illness stigma on seeking and participating in mental health care.Psychological Science in the Public Interest,15(2), 37-70. Curran, J., Fenton, N., Freedman, D. (2016).Misunderstanding the internet. Routledge. Darian-Smith, K. (2014). In the Stars: Astrology, Psychic Powers and the Australian Media.Media International Australia,150(1), 89-95. Davis, A. E., Brookes, S. (2016). Australian foreign policy and news media: national identity and the sale of uranium to India and China.Australian Journal of Political Science,51(1), 51-67. Evers, C. W., Albury, K., Byron, P., Crawford, K. (2013). Young people, social media, social network sites and sexual health communication in Australia:" This is funny, you should watch it".International Journal of Communication,7, 18. Hoeve, Y. T., Jansen, G., Roodbol, P. (2014). The nursing profession: public image, self?concept and professional identity. A discussion paper.Journal of advanced nursing,70(2), 295-309. Huang, Y. T., Rundle-Thiele, S. (2014). The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees.Tourism Management,42, 196-206. Kelley, J. M., Kraft-Todd, G., Schapira, L., Kossowsky, J., Riess, H. (2014). The influence of the patient-clinician relationship on healthcare outcomes: a systematic review and meta-analysis of randomized controlled trials.PloS one,9(4), e94207. Lonne, B., Parton, N. (2014). Portrayals of child abuse scandals in the media in Australia and England: Impacts on practice, policy and systems.Child abuse neglect,38(5), 822-836. Mander, S., Miller, Y. D. (2016). Perceived safety, quality and cultural competency of maternity care for culturally and linguistically diverse women in Queensland.Journal of racial and ethnic health disparities,3(1), 83-98. McKenzie, L. (2016). Market Power and Misunderstandings: The Case of EU?Australian Trade Diplomacy.Australian Journal of Politics History,62(2), 219-235. Romanach, L., Carr-Cornish, S., Muriuki, G. (2015). Societal acceptance of an emerging energy technology: How is geothermal energy portrayed in Australian media?.Renewable and Sustainable Energy Reviews,42, 1143-1150. Stoneham, M. J., Goodman, J., Daube, M. (2014). The portrayal of Indigenous health in selected Australian media.The International Indigenous Policy Journal,5(1), 5.

40 Social Media Marketing Tips Every Marketer Should Know

40 Social Media Marketing Tips Every Marketer Should Know Ever feel like social media marketing can be, well, overwhelming? Believe us, we get it. Its a fast-moving industry, and with so much to learn and do, its easy to feel like youre falling behind. Thats why weve pulled together this list of our top 40 social media marketing tips. Its your easily skimmable go-to guide  thats full of actionable advice you can implement right now. Plus, weve included 12 free templates, guides, and infographics to help you put this advice into action. Add this page to your bookmarks and start learning! 40 Social Media Marketing Tips Every Marketer Needs To KnowGet Your Social Media Marketing Template Bundle Get more done with 12 free different templates! Heres everything your bundle includes: Social Media Content Calendar Template: Keep track of every social media post your team needs to publish. Best Times to Post on Social Media Infographic with the best times to post on every channel. Guide To LinkedIn Marketing Infographic: Packed full of stats about your favorite networking channel. Social Media Budget Template: To disperse and keep track of funding. Social Media ROI Report Template: that will walk you through how to use Google Analytics to find out how much money youre making for every post you publish. Facebook Marketing Strategy Template: To break down how youre going to use one of the worlds most popular social networks. Social Media Competitive Analysis Template: To observe and record your competitors strategies. Social Media Report Template: To track and prove how well your teams efforts are working. Social Media Proposal Template: To help you format your services and convince clients to work with your team. Social Media Strategy Guide: To help your team develop a plan of action for your social networks. How Often to Post on Social Media Infographic: that breaks down the best practices for publishing content on each social channels. Social Media Policy Template: To help outline social network expectations for your employees and deal with an emergency situation.Table of Contents Effective Facebook Marketing Tips To Get Traffic Build Traffic With These Twitter Marketing Tips Google+ Marketing Tips To Build Traffic Build Your Brand With These Instagram Marketing Tips Pinterest Marketing Tips To Get More Traffic Build Traffic With These LinkedIn Marketing Tips DID YOU KNOW: It's easy to plan, execute, and measure all your social media campaigns on one marketing calendar using ? Start your free 14-day trial or schedule a demo today. Effective Facebook Marketing Tips 1. Optimize Your Profile Picture and Cover Photo The first step for any marketing team using Facebook is creating an optimized profile picture and cover photo. Your profile picture should be: A high-resolution photo of your company's logo. Sized down to a 180px x 180px square. Still be recognizable viewing it on a mobile or tablet device. Remember your profile picture is the first thing that your audience sees in their newsfeed. Your logo should still be distinguishable in a small size. Your cover photo should be: Within the same theme as your profile picture. Should tell a more comprehensive story about who your organization is. This could be through taglines, product photos more. Sized correctly to allow your audience to see the full photo. Right now the optimum size for a cover photo (or video) on Facebook is 815px x 215px. Recommended Reading: The Best Guide to Social Media Image Sizes Every Marketer Needs 2. Fill Out Your Facebook Bio There are no shortcuts when it comes to your social media marketing.  That means you need to fill out your Facebook bio. A business's Facebook bio is broken into multiple parts including: About Section The first part of your Facebook profile is easy to fill out. It should include your company name, when your organization was founded, a phone number and email for people to contact you and a link to your website. Additional Information There is a section in your Facebook profile that will allow you to give your audience more information about your organization. This part of your bio should include a short "About Us" paragraph, a founding date, and information about the products and services your company offers. You can also add information on your privacy policy and any awards your company has received: Story Section The final part of your bio should include a story. The story section allows you to go in-depth about what makes your organization tick. You can break down product information, go deeper into how your company got started or add anything else that you think your audience needs to know when they're first learning about your organization: Here's how to optimize your business's #Facebook page.3. Set a Consistent Posting Schedule Consistently posting to your Facebook page helps get your audience into a rhythm. If they see that you share new content on Mondays, Wednesdays, and Thursdays at noon, it will help remind them to check in. According to 14 different studies, you should be posting to Facebook at least once per day: 4. Schedule Your Posts at the Optimum Time Facebook's algorithm makes it difficult for companies to reach their full audience because newsfeeds are continually reshuffling content and limiting the organic reach of your company's post. To maximize the life of your content, you should schedule your posts to publish at the best time. According to our research, we found that scheduling your posts at 9 am, 1 pm and 3 pm will give your content the best chance at attracting more eyeballs: You can either manually schedule your social media posts to send at the best times, or you can use the Best Time Scheduling feature in to publish your posts at the best time automatically: To use Best Time Scheduling, craft a social post in your calendar: Then scroll down to the bottom of your post and select  Best Time  from the drop-down menu: It's that easy. Did you know @can auto-publish all your social posts at the best times?5. Use Video To Attract Your Audience Tons of advice try and tell you what the best content type is for posting on Facebook. It ranges between images, videos, and links. Here's the truth. As of 2017 videos are the most reliable type of content that your team can publish. Why? Because the current Facebook algorithm pushes them to the top of your audience's newsfeed. Let's not forget Facebook just launched "Facebook Watch" a host platform that allows users to upload video series instead of only stand-alone videos: Introducing Watch Posted by Facebook on Wednesday, August 9, 2017 In a nutshell, your team needs to: Start with a big idea: What topic are your videos going to be centered around? Plan your shooting schedule and write your script. Create a video distribution schedule. Define your publishing and promotion schedule. Recommended Reading: How to Do Facebook Video Marketing the Right Way 6. Use Facebook Advertising To Boost The Reach of Your Posts If you want to guarantee you'll have eyeballs on your content you need to use Facebook advertising and boosted posts. Those eyeballs don't come cheap, and it's up to your social team to determine how much money you're willing to spend to get your posts in front of people. Check out this video from Hubspot to see how Facebook advertising works: If your team decides that Facebook advertising is the way to go, you'll need to: Determine your target audience. Set a budget. Create guidelines for what types of content you're going to boost. Set goals and choose metrics that will determine the success of your boosted posts. Recommended Reading: How to Set SMART Marketing Goals 7. Target The Right Audience Using Facebook's In-App Targeting Features Did you know that you can control who sees your ads based on their demographics? Facebook offers a feature that allows you to create a target demographic and push your content onto their feeds. Before this feature, you used to have to manually create your targeted ad demographics every time you wanted to publish a new ad. Now you can segment your audience and deliver the right content and the right time to help drive your customers deeper into your marketing funnel. Here's a quick video that walks you through how to set up your audiences: You can also use to create custom target audiences straight from the app. To do this start by creating a Facebook message in your calendar by clicking the  +  sign inside a date and select  Social Message: Click the target in the lower left-hand corner and begin selecting the demographics that you want your intended audience to be filtered by: Save your target audience to use on future posts by selecting  +Save Current As Preset. Title your target audience sample and click apply: will take care of the rest. Recommended Reading: 35 Facebook Marketing Tips to Drive Better Results Right Now Back To Table Of Contents Use These Twitter Marketing Tips To Get More Done 8. How To Use Hashtags On Twitter Correctly Hashtags make it easier for your audience to find your content and since Twitter is the birthplace of hashtags, you'll want to use them correctly. Hashtags fall into three categories: Branded: These are hashtags that are specific to your organization. Industry: These hashtags focus on industry topics and trends. Trending: These hashtags are centered around news related topics and will change quickly. Our advice? Mix up the types of hashtags you use in your posts and stick to using 1–2 hashtags  per tweet. If you're looking to do some hashtag research check out these sources: Hashtags.org Twubs.com Tagdef.com Hashtagify 9. Keep Your Messages Short Twitter may have just extended the length of a tweet to 280 characters but just because you have that space doesn't mean you should use it. According to our research, the best length for a tweet is 103 characters. However, this research was conducted before Twitter expanded its character limit. That means that your posts should be: Concise: Get straight to the point of what you want to say. Clear: Does what you're trying to say make sense? Conversational: Your tweets should encourage your audience to engage with you. Here are some other tips to follow when you're crafting your Twitter messages: Recommended Reading: https://.com/blog/social-media-content-creation/ 10. Don't Automate Your Direct Messages (Ever) My biggest pet peeve is when I follow someone on Twitter, and almost immediately my inbox goes off, and a canned message appears thanking me for following said person. Automated direct messages come across as impersonal, annoying and lazy. You don't want your organization to be any of those things. If you want to reach out to a new Twitter follower, be sincere about it. Try using this template to start: "Hi, [Username]. We noticed that you just started following us on Twitter. We wanted to say thank you. If you need anything, reach out and let us know." 11. Use GIFs Wisely The latest "thing" that companies are creating to get people to interact with them is to write a random relatable quote and slap a GIF on it. While that may have worked the first five times, now every company out there is trying it and when you're already trying to stand out in a crowded feed, following what everyone else is doing will get you nowhere. If your team decides that GIFs will be a part of your Twitter strategy do the following: Decide what types of posts need to have a GIF. What types of GIFs are appropriate for your organization to use. How often your teams can use GIFs per day. When using a GIF is appropriate. 12. Post At The Best Times On Twitter The lifespan of a tweet is about 18 minutes. That means you have an 18-minute window to gather the most views on your content. How do you do that? You want to post at the times when your followers are on. Here is when to tweet in general to increase retweets and click-throughs: Around 5–6 p.m. Noon specifically 3 p.m. Best times to Tweet is around 5–6 p.m., around noon, and at 3 p.m. #marketing13. Use Twitter Lists To Help Curate Content Want to know one of the hacks to keeping up a steady stream of Twitter content? Curate content from your Twitter lists. A Twitter list is a list of users that a person has added into a specific group that will generate a feed of content from only those selected accounts. These are great for when you're following a bunch of thought leaders in your industry and need some awesome content to share in a hurry. If you want to learn how to create a Twitter list check out this video: Once you've created your lists you can scroll through those select feeds and begin to curate content. However, don't just read a headline and add the article or video to your publishing schedule. Follow these three steps before you add any content to your publishing schedule: Read the entire article. A headline does not tell you all the information that is included in the content. Take the time to actually read the content before you share it. Check to make sure that the information referenced is coming from a reliable source. It's easy to skim content and share it but if they information that you share with your followers isn't accurate it can damage your own creditability, so share wisely. Give credit to the content owners. No one likes having their worked swiped from them so be sure to give credit where credit is due. 14. Use Images To Grab People's Attention On Twitter Adding images and graphics to your tweets will get you 18% more clicks. When tweeting a link to your latest blog post, use one of the images from the post to help drive more clicks on the shared link. The image should relate directly to the subject of your blog post, which should help incentivize people to click. Here are some general guidelines for using images on Twitter: Make sure you use images in every  tweet. Stick to using images that are 440 x 220px Back To Table Of Contents Google+ Marketing Tips That Will Help You Get More Done 15. Create Headlines For Your Posts The more users notice your Google+ posts, the more likely they are to engage. Not only does adding a headline help your post stand out, but Google uses the first words of your Google + post to  help it stand out in the Google searches. Adding the right headline can help your post stand out in search results, and can greatly influence the number of people who both notice and click through to your content. –Cyrus Shepard, formerly of Moz Here is an example of a Google+ headline: 16. Use Big Images To Capture Your Audience's Attention Over at Quicksprout, Neil Patel said this about images: The bigger, the better! Take advantage of the technology in web design and monitors and use big and bold images. That's one great thing about Google +. You can take advantage of those big pictures. Here are a couple of general tips for using images effectively on Google+: Use images with the .png format rather than the .jpg format to make sure you have high clarity. Stick to using images that are 426 x 255px. 17. Post At The Best Times  On Google+ You are completely missing out on traffic to your content if you aren't posting at the best times for click-throughs. Here is when to post on Google+ for more click-throughs: 9 a.m. 11 a.m. 12–1  p.m. Best times to post on Google + is at 9 a.m., 11 a.m., and from 12-1 p.m. #marketing18. Use Communities To Build Traffic Blogger Tips Tricks  said, "Google Plus has highly active, close-knit communities which can give you massive exposure.  Some of these groups have more than 100K members and have high chances of getting significant traffic if you post valuable posts." So, if you aren't on Google+ Communities with a significant amount of members, you're missing out. This thorough step-by-step video will help when looking for Google+ Communities: 19. Create Circles With Your Connections Creating Circles with other people is a super easy way to grow your Google+ following base and bring traffic to your content. You can create circles for your work, groups you are a part of, location, industry, and even for your niche. Say you want to add someone to a circle. Press follow: You'll be able to pick which circle you want to add them to: Having connections in your circles will help you grow traffic  by creating relationships. 20. Create Collections To Help People Find Your Content Easier Having collections makes it easy to organize all your content. You can share your collections publicly, or you can keep them private. When you create your first few collections, you'll see this: Click Create a collection. Name your collection here. After naming your collection,  press Create: Then you will be brought here: When you click on the pen icon, you will  be able to write up your collection post, add a link, image, and even a video. Collections give your audience an excellent way to find more content on the topics they love. Back To Table Of Contents Instagram Marketing Tips To Boost Your Strategy 21. Switch Over to a Business Profile If your organization's Instagram profile isn't a business profile yet, you are missing out on potential data. Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you. To switch over to a business profile, click the setting on your Instagram page: Scroll down to  Switch to Business Profile: Flip the switch, and you're done. DID YOU KNOW: Once you have an account set up, you can schedule all your Instagram posts using ? See how here. 22. Keep Your Photos Styled Within One Color Scheme Keep your Instagram profile uniform by keeping your photos within one color scheme. Not only does keeping them in this palette make it easier for fans to recognize your photos it creates a more cohesive profile. From my own experiences, I can tell you that your photo IS important but so is the look of your Instagram feed as a whole. Creating a cohesive feed helps bring the tone of your brand across without having to say a word (literally). How do you know what type of color scheme to use? Use the color scheme that is consistent with your brand. That means that you can pull colors from your logo or other branding materials. You may need to pull out your branding book or talk with your designers to find out what those colors are. If you don't have your branding developed yet think about the tone that you want your brand to convey. If you're a fashion and style brand use bold bright colors like Instagram user @rclayton: Her fashion-forward feed is full of bright, electric colors that complement bold fashion choices. Together those colors convey a sense of confidence which is on point with her personal brand. Recommended Reading: How to Build Social Media Branding Guidelines to Make Your Brand Memorable 23. Choose One Filter and Stick With It Like we've already mentioned, consistency in your content is key to a successful Instagram feed. Another way to keep your feed consistent is picking one filter and sticking with it. If you have a design team at your disposal, you may not even need a filter. If you do decide to choose a filter the first thing that you need to do is determine the aesthetic of your brand. Do you want your photos to have more of a grunge feel or a light and airy feel? Using your branding guide, look for the keywords that describe your brand. Bundle them into a group of three and experiment with different filters to find the one that you and your team believe best convey's the intended aesthetic. 24. Include an Optimal Number of Hashtags Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel. Unlike Twitter, your Instagram post has a lot more room to breath, but that doesn't mean you should go hashtag happy on every post. Too much of something is not always a good thing. Our research found that 11 is the optimum number of hashtags that you should add to a post to help encourage people to interact with it: If you're struggling to figure out what types of hashtags to add to your post try a different mix of industry, branded and trending (when applicable) hashtags. Try using a mix of #hashtags in your #social #media posts.25. Experiment With Your Posting Times Ask anyone about the best times to post on Instagram, and you'll probably get a variety of answers from 2 in the morning to later in the evening around 5 pm. What if we told you it was all of them? Active hours for your audience will vary so experiment with your posting times to see when you can garner the most reactions. Our research suggests trying: 2 am. (Unless you like sleep in which case, sleep). Between 8 am and 9 am. After 5 pm. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 26. Utilize The Multi-Image Feature To Stand Out In A Crowd As of February 2017, Instagram added: "Instagram Albums" or the ability to upload more than one photo to a post. Why is adding more than one photo such a game changer? It allows your team to expand on your initial post to tell a more extensive story. DID YOU KNOW: You can schedule multi-image posts in ? Learn how here. A few examples that you could utilize Instagram Albums for are: New Product Launches Instead of trying to choose one perfect photo to showcase a new product now you can show multiple angles and even use cases. Check out this example from Nike:   The incredibly soft, springy, light and long-lasting Nike Epic React is here. Get it at Nike.com before it goes. #NikeReact A post shared by nike (@nike) on Feb 22, 2018 at 7:15am PST Event Recaps Using Instagram Albums can be a great way to recap an event your organization hosted or attended. Homecoming events are a great thing to recap in an album. Check out this example from Concordia College in Moorhead, Minn.: We had to shut down all of 8th street to fit all of the Cobber pride! ðŸÅ' ½Ã°Å¸â€˜  #cordmn #rollcobbs A post shared by Concordia College (@concordia_mn) on Sep 30, 2017 at 10:20am PDT Recommended Reading: https://.com/blog/instagram-marketing-strategy/ 27. Utilize Instagram Stories To Stand Out In The App Instagram Stories is the Snapchat copycat that launched on the platform a little more than a year ago. These short ten second videos are broadcasted right to the top of your fan's feed like this: Instagram Stories can be used in a variety of different ways like: Showing behind the scenes content. Showcasing culture moments for your organization. Live demonstrations of how to use your product. The best part is that Instagram Stories go straight to the top of the app and you can add as many photos and videos as you want without having to worry about spamming your followers. Here's a quick video that shows you how to use Instagram Stories: Pinterest Marketing Tips To Get Sh*t Done 28. Pin At The Best Times Like Twitter, Pinterest is overflowing with content. That constant stream of content can make it hard to stand out which is why posting your pins at the right time will help them gain traction. Our research has shown that the following times are the optimum   periods to publish pins: From 8–11 p.m. (There is a 9 p.m. peak!) Around 2–4 a.m. and from 2–4 p.m. And last but not least 1–3 p.m.Best times to Pin on #Pinterest is at 8–11 p.m., 2–4 a.m., 2–4 p.m., and at 1–3 p.m.29. Use  Long Visuals On Pinterest To Capture Your Audience's Attention The most successful image size for Pinterest images and graphics are  long visuals. Here are a few tips for visuals on Pinterest: Make sure you link to content on your blog or website so you can convert the traffic. Stick to using images that are 600 x 1102px. Make sure that the content you add to the pin is easy to read and digest. These need to be skimmable images after all. 30. Use Keywords In Your Pin Descriptions Pinterest is a heavy keyword site meaning that if you target keywords in your pin descriptions, your pin will surface when that particular keyword is searched. To start, consult your SEO content strategy. If you've centered your content around keywords that your audience is looking for you should already know the keywords to add to your content. Pull the top ten keywords that your audience searches for and start to create content descriptions with those keywords. It's easier to think of your pin descriptions as mini meta-descriptions. In our research, we found that descriptions that were about 215 characters performed best: 31. Pay Attention To What Is Trending On Pinterest To Bring In Traffic Utilizing trending topics on Pinterest can help give your pins a little extra boost. Click on the icon next to the search bar. Then trending topics will populate in the bar below: Although trending topics can be a great way to give your pins an extra boost, don't throw your pins into a trending topic unless it makes sense for it to be there. Let's face it; it would be weird if your blog infographic showed up in a list of maternity photos. 32. Link Your Pins Back To Your Website Linking your pins back to your website is important because without that backlink your audience can't find you. Sure they could Google you, but people are lazy (myself included). Make it easy to find you. You can check your Pins to make sure they lead back to a website page by hovering over your Pin. Scroll down to  Website: If the website link is blank, you need to place a URL link there. Press Save. This might seem like a small, time-consuming step, but it's important to do a comprehensive sweep through your pinned content to make sure your pins are directing traffic to your blog or content elsewhere on the web. 33. Promote Your Pins Let's say your content is producing a ton of traffic and more than half is coming from Pinterest. Wouldn't you want to boost that pin to gain even more traffic? Promoted pins are easy to use. To promote a pin go to the left-hand side of your Pinterest profile and click  Ads. You can select a variety of different ads depending on what you want your end goal to be: For this example, we're going to promote a pin that increases traffic. Click  Create Campaign: From there Pinterest will walk you through how to set up a pin including creating a target audience, choosing target keywords, setting ad spend and more: Finally, you'll select your pin, and your campaign will start running. Easy right? 34. Design Infographics That People Want To Read Infographics are the heart and soul of Pinterest. They're visually stimulating and highly informative which makes them a sharing goldmine. But, only if they're done correctly. There are seven steps that you need to follow in order to create Pinterest-worthy infographics: Recommended Reading: https://.com/blog/how-to-make-an-infographic/ Back To Table Of Contents Maximize Your Presence With These LinkedIn Marketing Tips 35. Make A Great First Impression With A Completed LinkedIn Profile Your business wants to make a substantial first impression on LinkedIn. People are searching for a solution, and they shouldn't have to go through the extra work of having to click to your website to find out more about you. So what does a completed profile look like? A Concise About Us Description Your "About Us" description needs to be concise enough to skim but thorough enough to answer the question "What do you do and what can you do for me?" List Need To Know Company Details The next and last part of your bio should include details like where your company is located, a web address and specialties that your organization works in: Recommended Reading:  https://.com/blog/linkedin-marketing-strategy/ 36. Build Traffic By Creating Your Own LinkedIn Group Creating a group is another way to build traffic on LinkedIn. To form your group, you must: Choose a niche and specialty category that you'd like to focus on. Write up your group description. Be sure to include the name of your target market and your group's category. Monitor and manage your group. You want your group to be a clean atmosphere for people in your industry to come and chat about what you all enjoy. That means keeping a steady stream of content so be prepared to throw in articles, white papers, podcast links and more those first few weeks to keep the discussion going. Beware of people who are sharing their content merely to get a few extra page views. If the content is relevant to the discussion, by all means, leave it in. However, you don't want other group members to get spammed by content so monitor your page daily if you can. 37. Always Share Engaging Content To Build Trust There are a bunch of things that go into writing engaging messages. Make sure you have these in mind when you're writing: Write about something your audience will enjoy. Get to the point. Share your content often. When you share content filled with actionable and helpful information you are building trust with your audience. ...the next step is to stay top of mind by sharing great content that delivers on-going value to your audience. - JoAnne Funch 38. Capture The Attention Of Your Audience With Images According to Neil Patel, attaching images to your content adds 98 comments. By capturing the attention of your audience, you're able to hook them into your content and engage with them. Here are LinkedIn's golden image rules: Do your images have a personal touch? Make sure your images are 531 px wide. 39. Post At The Best Times On LinkedIn We've found that LinkedIn posts receive the bulk of their likes, comments and reach potential within 2 hours of it's posting. To maximize that potential you need to post when your audience is online. When to post on LinkedIn for the most click-throughs: 5–6 p.m. 7–8 a.m. 12 p.m. Best times to post on LinkedIn are at 5–6 p.m., 7–8 a.m., and at 12 p.m. #Marketing40. Publish Content On LinkedIn Pulse To Get More Eyes On Your Content Publish posts to LinkedIn Pulse by pressing Publish a post. (You may republish things you've published elsewhere as long  as it is your original content that you own the rights to.) Add a headline: Once you publish your post, it will appear as a long-form post. Sharing posts on LinkedIn will help build you engage with your audience and direct traffic back to your blog by including  a strong CTA. After you finish writing your post, put your bio at the bottom and link back to your website. Back To Table Of Contents Now You're Ready To Build Traffic With Social Media Marketing Tips You now know the social media marketing tips it takes to build traffic to your blog, website,  and social media profiles. If you can take one of these 40 social media marketing tips and put it into practice, you've got what it takes to conquer the world when it comes to marketing on social media.

A Narrative Report on the Mass Training for Grade Essay Essays

A Narrative Report on the Mass Training for Grade Essay Essays A Narrative Report on the Mass Training for Grade Essay Essay A Narrative Report on the Mass Training for Grade Essay Essay The K-12 Curriculum for the Grade 3 instructors was so a really successful one. The preparation was started with smiling faces shown by each participant. This is a manifestation that the Grade 3 instructors are willing and of all time ready to encompass the mission tasked by God ; and that is to implement to the full the K-12 Curriculum with your heads. Black Marias. and souls. The Mass Training for GRADE 3 instructors on the Basic Education Curriculum started on May 18. 2014 in the afternoon. Delegates from the different schools in the Division of Tuguegarao City were made to register before the start of the Sessionss. After which. an opening plan was started with a supplication led by Mrs. Juliet B. Alan. Master Teacher 1. followed by the vocalizing of the national anthem with Mrs. Liezel Santos. Master Teacher 1. conducting. An gap plan started the one-week long preparation. Dr. Benito Alipio. the Asst. Schools Division Superintendent of the division gave his gap comments and he emphasized that a 20 -first century instructors must larn. unlearn and relearn the accomplishments needed to bring forth a 21st century scholars who are equipped with twenty-first century accomplishments such as information media and engineering accomplishments. larning an invention accomplishments. communicating accomplishments and life calling accomplishments. Dr. Gilbert N. Tong. the Schools Division Superintendent. CESO VI. gave besides his inspirational message. He truly inspired us. instructors. to make our portion in developing a twenty-first century scholars who are developed with equal cognition and accomplishments that readily interpret into public presentation. Dr. Rommel Costales. the Education Program Supervisor in Filipino. discussed about the K to 12 Curriculum. He introduced the Secretary’s message on K to 12 Updates and he farther emphasized on some of import issues sing the course of study. Mrs. Vilma Darisan. Principal II. of Tagga-Dadda Elementary Schools. was the last talker and she talked about the â€Å"Assessment† . She discussed comprehensively her subject. We ended the Day 0 full of enthusiasm. Day 1 started with a simple plan led by Northeast District. It was started with a supplication so followed by the vocalizing of the national anthem. The delegates in every territory introduced themselves with their ain originative manner of presentation that made the session gratifying. Dr. Janette M. Dulin. Principal IV of Linao Elementary Schools. lectured on the â€Å"Grade Three Learners. † She gave us enlightening talk which made us clearer understanding on the features of class III 21st. century scholars. The participants performed different activities during her talk. After her talk. she sub-divided the whole group into 2. Each group went on their several assignments. Class A started their session on â€Å"Leveling of Expectations† done by Mrs. Lou Marie Miguel. Principal II of Larion Alto. She gave accent on the expected attitudes that each participants must possess. On the other group. Class B. was led by Mrs. Liezel Santos and disused the same subject. Mrs. Juliet B. Alan. Master Teacher I of Annafunan Elementary School. lectured comprehensively about the Araling Panlipunan topic. The participants actively participated on the different activities during her session with them. Mrs. Eleanor Cacacho and Mrs. Zenaida Rivamora. EPS I in Science and Social Studies. with Dr. Rommel Costales. EPS II in Filipino witnessed her talk. Mrs. Lou Marie Miguel. Principal II of Larion Alto. lectured the Science topic. She truly gave us a significant talk. Mrs. Analyn Quilang. Principal II of Pengue Ruyu. tackled on the â€Å"Edukasyon SA Pagpapakatao. † She delivered besides her talk with enthusiasm. On Day 2. Class A had their MTB with Dr. Janette Dulin as the first talker while on Class B. Mrs. Catalon. lectured on Music. Both talkers delivered their subject energetically and well. On the same twenty-four hours. Mrs. Evangeline Palejo. tackled about the English topic in Class A while Mrs. Analyn Quilang lectured on ESP in Class B with the presence of Dr. Norma Guillermo. Chief Education Program Supervisor in Elementary Division. Dr. Guillermo felt happy with the positive feedbacks she received on the public presentations of the trainers every bit good as the participants. Day 3 ( May 21. 2014 ) . the session was chaired by the participants of the West District. Same preliminary activities were made to get down the day’s session. The first lector was Dr. Janette Dulin. She continued her subject sing the MTB in Class A intelligently as manifested with the active engagement of the trainees. On the same clip. Mrs. Vilma Darisan presented her subject in Math. She discussed her subject enthusiastically in Class B. The trainees listened and focused themselves intently during her treatment. After which. Mrs. Catalon. and Mrs Vilma Darisan lectured on Music and Mathematics in Class A and B severally. With their expertness in showing their topics. they and the trainees enjoyed together their Sessionss. Liezel Trumata. the trainer in Health. so followed by Mrs. Juliet Alan who tackled about the Araling Panlipunan in Class B besides discussed their subjects intelligently. On the 4th twenty-four hours ( May 22. 2014 ) . the first lectors are Mrs. Liezel Trumata and Mr. J. Attaban who taught Health and P. E. severally in Class A and B. Luckily. Mrs. Santos. was observed by Dr. Venturada Durian and Mr. Gayagoy both DepEd functionaries in the division while Mrs. Evangeline Palejo discussed her subject in English in Class B. Presentation instruction was done right after the last trainers had done their talks and it was done in the afternoon and continued on the 5th twenty-four hours. The undermentioned presentation instructors were ; Mrs. Emily Guiquing. MTB. Mrs. Emma Calimag. Math. Mrs. Norolaine Cabalos. Araling Panlipunan. Mrs. Salvacion Cabalza. Science. and Mrs. Jane Carino. P. E. All the presentation instructors performed good and showed their ain originative manner in learning their capable affairs. The students were antiphonal and actively participated in the different activities tasked by the instructors. After the demo-teaching. a critiquing was made to the instructors with their several trainers. The preparation was completed when Dr. Rommel Costales. Education Supervisor II in Filipino. the last lector. presented his subject about the ‘Commitment Building. ’ He elaborated further his subject by inquiring the trainees to observe down four cardinal words about their propensities on the K to 12 Curriculum with the usage of a paper aeroplane. Everyone enjoyed much the activity. He farther strengthened the propensities of the participants through a picture clips about a teacher-learner relationships which touched the Black Marias of each participants. As we went through twenty-four hours by twenty-four hours with this preparation. we were enriched and enlightened with the new penetrations and constructs that were needed to accomplish the Goal of the K-12 Curriculum and that is to go the twenty-first Century instructors bring forthing battalion twenty-first Century scholars – the hope of the hereafter coevals that could assist our section. the Department of Education. be the topmost bureau in our state and do our state imperfect. globally competitory and at par with other states. The preparation ended with a simple shutting plan but wit h full luggage of larning on the portion of the trainees every bit good as the trainers.

Finance accounting assignment on earning management

Finance accounting on earning management - Assignment Example The second part of the paper would answer questions relating to impairment of assets. It will involve a critique of the circumstances under which impairment is declared. It will also explain when companies must perform impairment reviews and examine a practical case of impairment my Peugeot-Citroen and Vodafone. A. Managers' Incentive for Earning Management. â€Å"Earning management occurs when managers use judgement in financial reporting and in structuring transactions to alter financial reports to either mislead some stakeholders about the underlying economic performance of the company or to influence contractual outcomes that depend on reporting accounting numbers† (Rowen and Yaari, 2009: 26). This implies that earning management is centred around the fact that a firm's directors and managers might want to present information in a way and manner that is not true nor accurate. Earning management is sometimes called disclosure management and creative accounting. It includes the use of approaches and systems to disclose accounting information in a way and manner that meets a defined end or objective (Alistair, 2008). Managers often have targets that are predetermined for them by the board of directors. This implies that they would have to work hard and do whatever is legally acceptable and possible to meet those objectives and standards. In the process of attaining the given standards and objectives of financial statements, most managers end up putting together financial statements in a creative manner. In other words, they do everything possible and practicable to balance the accounts so that it reflects the ends or the final figure that is expected of the management of an organization. In most situations, earning management is done to smoothen profits and ensure that the earning of the company in a given period is forged in a way and manner that it is in line with targets. This presents a different reality of the earnings of the period and this defeats the purpose of financial statements and financial reporting of capturing the economic realities in an objective and complete manner. These managers therefore manage their earning and disclosures in a way that favours them and enables them to appear to be meeting the end that they have in mind. In a research conducted by Cheng and Warfield (2005) they identified that the main objective for earning management amongst manager includes three interlinked ideas and concepts. They include: 1. Earning management incentives 2. Future manager trading. 3. Enhancement of organisational position. The first idea is that earning management incentive allows managers to attain the favour of people who set targets for them. This is because in most cases, managers are judged and assessed on the basis of the attainment of results and targets. In reality, manager's worth is identified by how well he meets the financial and economic targets that are set by the people at the top of corporate governance. There is therefore the desire or expectation to use creative techniques to ensure that they attain financial targets. This leads to pressure to use various loopholes and techniques in accounting concepts to present a favourable position. The second idea is that managers often get incentives that are tied to their performance.

Material Values in A Raisan in the Sun Essay Example | Topics and Well Written Essays - 750 words

Material Values in A Raisan in the Sun - Essay Example Walter Younger, the son of the family, was portrayed as the one who is always after money, so he can invest in business and emerge successful. â€Å"No—it was always money, Mama. We just didn't know about it.† (Hansberry 34). Although, he has noble target of achieving success, his path to achieve that by mainly going for money even while hurting others, makes him a kind of antagonist of the story. However, Walter towards the end of the play realizes his mistake and transforms into a supportive figure and even the protagonist. He emerges as the central character, and fully supports his family as they wish to own a large house in a developed area. When the Youngers buy an independent house in a predominant white locality of Clybourne Park, they were dissuaded by the White people residing there. One of the men from that group, Mr. Lindner, on behalf of the other white people, even goes to the extend of bribing the Youngers to prevent them from moving into the Clybourne Par k. The whole Younger family is struggling financially, but still they refuse to accept the money. Although Walter loses majority of the insurance money because of the cheating by one of his friends, he stands up for his family’s wishes and refuses to accepts the money. Walter believes that buying and living in that particular house as wished by his father will provide him more honor than acquiring material values. If the Youngers’ family had received money from Mr. Lindner, the dreams of each family member would have actualized but that would at the cost of values. Mama, the matriarch of the family, firmly refuses the money. â€Å"†¦nobody in my family never let nobody pay'em no money that was a way of telling us we wasn't fit to walk the earth...We ain't never been that - dead inside† (Hansberry 34). The refusal of the Youngers’ to accept money even when they needed it and thus holding on to their house, exhibits how they hold self-worth and honor m ore dearer than material wealth. Walter loses the insurance money, after his friend Willy Harris escapes somewhere with the money provided by Walter for their business initiative to set up a liquor store. Although he failed personally, he learns quick lessons and understands that achievement of his family’s dream particularly of his dead father could give more satisfaction than the achievement of his personal dream. Walter believes that the new house was indirectly earned by his father through his insurance money for them, â€Å"We have decided to move into our house because my father—my father—he earned it for us brick by brick.† (Hansberry 37). Thus, he puts optimum efforts, even avoiding the temptation of easy money, to buy and stay in the house of their choice. Youngers’ family is aware of the fact that if they reside in Clybourne Park, they could face numerous race related problems from the white people, who reside there. For their part, they gave the commitment that they would have good relationship with the neighbors, without taking any racial stance. â€Å"We don't want to make no trouble for nobody or fight no causes, and we will try to be good neighbors. And that's all we got to say about that. We don't want your money.† (Hansberry 37). However they continue with their decision to

Attila the Hun - Short Story Essay Example for Free

Attila the Hun Short Story Essay Why were the military campaigns of Attila the Hun successful? Attila’s military success will be explained through his ability to lure the Romans into war on a pretext whenever the Romans were vulnerable. His motives behind each war was to abstract as much money from the Romans as possible. Also to be explored will be his ability to assert psychological domination over the Eastern Emperor at a time when the two Empires were at peace. Furthermore to be examined will be his ability to portray himself as diplomatic through treaties and embassy consultations between the Romans and the Huns. Also to be looked at will be how successful was Attila’s at creating and seizing opportunities This will be done by looking at Attila’s campaigns in the east and west Roman Empires. After the death of their Uncle Rua 435/6, Attila and his brother Bleda took control of the Hunnic Empire. The two brothers decided to renegotiate the relationship that existed between their Uncle Rua and the Eastern Roman Empire based in Constantinople. The Treaty set up by Rua, stipulated that, the Romans paid him an annual subsidy of 350 lbs of gold. He also demanded fugitives who had fled to the Romans and threatened war if they were not returned. The negotiations took place near the city of Margus in 438. According to Priscus the meeting took place according to both parties’ customs. The Huns would hear what the Romans had to say while mounted on horseback while the Romans discussed the meeting on foot. The Huns dictated the new terms of the treaty, referred to as the Peace of Margus. The Huns decided the annual subsidy was to be raised to the sum of 700lbs. The treaty also fixed that for every Roman captive who had escaped from the barbarians, the Romans must pay eight pieces of gold. The treaty also predetermined that all fugitives must be returned to the Huns. Furthermore the emperor Theodosius was to relinquish any ongoing treaties with enemies of the Huns. Moreover the Huns were to conduct the way the free markets on the northern side of the Danube were controlled. Attila used the markets as a pretext to wage war on the east. The free markets were attacked by Hunnic traders in 441/2 killing Roman merchants during the raid. Theodosius complained that the Huns had violated the â€Å"Peace of Margus†. The Huns reported to the Romans that the Bishop of Margus had crossed over to their territory and robbed their royal tombs. They complained that the Romans had not honoured the Peace of Margus by refusing to return fugitives to them. Additionally, they demanded the Bishop be handed over as well. The significance of these allegations was central to the Huns plan for an attack during the campaigning season. The Romans refused both claims and war was declared. Having successfully provoked the Eastern Romans into a war had been a strategic move by the Hunnic leader. Attila knew the eastern Roman field forces were based in Sicily on a joint expedition with the Western Empire to recapture Carthage from the Vandals led by king Geseric. The North African campaign was partially why Theodosius readily agreed to the treaty of Margus. He thought it would give the east breathing space. Moreover Carthage was crucial to the Western Empire as it provided Rome with grain. Knowing that the east was vulnerable, the Huns would cause carnage throughout the Balkans. Margus was a key city that opened up the Balkans for the Hunnic invasion of the east. The Bishop of Margus defected to the Huns. In return for clemency he handed over the Episcopal city. The Huns swept through the Balkans raising cities to the ground. The key fortified city of Naissus was besieged and taken. Priscus gives an account of the siege. He states â€Å"a large number of [Hunnic siege] engines had been brought up to the wallthe so called rams were brought up alsoA beam is suspended by slack chains†. However, Professor E.A Thompson disputes that the siege occurred and that Priscus borrows heavily on Thucydides’ account of the Battle at Plataea. Professor Thompson states four reasons to argue his point, among them the Huns inept ability to construct such machines and also it is unlikely that the Hunnic archers, who rarely dismounted, would on this occasion have left their horses for a totally alien form of warfare. On the other hand, they may have been quite capable of such construction for it is well documented they had enslaved many tradesmen. As for example in the bath which was made for the Hunnic noble Onegesius by a craftsman who was captured at Sirmium. Nevertheless the Huns ransacked and pillaged the Balkans taking fortified cities along the way such as Viminacium, Illyricum and defeated the Roman army at Chersonese. According to Brian Croke, In 441 the Huns invaded Illyricum only and in 442 broke into northern Thrace . The Romans sued for peace and the Treaty of Anatolius was agreed. Attila terms demanded that the annual tribute be tripled to 2,100 pounds of gold. He also compelled the Romans to surrender all Hun deserters and to ransom their own deserters at a rate of twelve solidi each. The treaty, however, contained one provision that had no precedent. Attila forced the Romans to make an immediate payment of 6,000 pounds of gold. Attila’s plan to force a war to bring about higher subsidies had worked. He would devastate the Balkans for a second time in 447 when he came looking for subsidies that were in arrears. When Atillas second campaign of the Balkans began in 447 he was sole leader of the Huns after having his brother Bleda killed in 445/6. A year later an embassy was sent by Attila to the Imperial court to address the issue of arrears and fugitives. The Romans were now feeling in a stronger position. They had introduced a new law in 443 which insured Military readiness for the Eastern Field forces. They had been strengthened by a recruitment of a large number of Isaurians – traditionally bandits- from the highlands of Cilicia in south-west Asia Minor. Moreover the Eastern army had been forced to return from Sicily after Attila’s first campaign. Attila turned as far south to Thermopylae and then west, ransacking Marcianople, Arcadiopolis, and Callipolis. An earthquake at Constantinople had occurred, Attila decided to turn back. The Imperial City was heavily fortified with triple walls that had been repaired hastily after the earthquake. The legislated Military Readiness law was of little use to the Romans as Attila wreaked havoc on an unprecedented scale. The results were the same as the first campaign, the Romans sued for peace and the second treaty of Anatolius was agreed. More subsides was agreed and a large track of land to act as a buffer zone between the Huns and the Romans was approved. Attila had succeeded at luring the Eastern Empire into war on a pretext to extort more subsidies. He was also adept at asserting his psychological domination, by humiliating the Eastern Emperor Theodosius at Constantinople. Theodosius was humiliated in 449 when his Eunuch Chrysaphius hatched a plot to assassinate Attila. The Plot was unbeknown to the Roman ambassador Maximinus, and his escort Priscus. They were sent to Attila’s camp to discuss issues in the treaty such as the ongoing fugitives case and the issue of the land used as a buffer zone. To give a picture of the devastation Attila caused in the Balkans. Prisucus relates how when travelling to Attila’s court in 449 they stopped at Naissus to pitch tent, he states how the pl ace was littered with bones from Attila’s first campaign. Attila’s refusal to meet the missionaries irritated Maximinus and Priscus. He ordered them to leave then ordered them to stay. Maximinus and Priscus were at a loss to Attila’s behaviour. Maximinus was frustrated and urged Priscus to arrange a meeting with Attila. Priscus succeeded by offering gifts to Onegesius’ brother Scottas to secure them a meeting with Attila. The two missionaries were shocked when it was revealed to them by Attila’s men the purpose of their mission. After nothing left to stay for they departed home despaired. They met their interpreter Bigilas travelling back to Attila’s court whom he had dismissed earlier. When they had initially left Constantinople, Chrysaphius had persuaded Edeco to kill Attila. Edeco had arrived in Constantinople the previous spring as a Hunnic ambassador and was now returning to Attila’s camp along with Maximinus and Priscus. Edeco a faithful and trustful servant to Attila had revealed the details at once. When Bigilas arrived he was immediately set upon by Attila’s men a nd a bag with 50lbs of gold was found in his possession. It was the reward money to Edeco if he had succeeded in killing Attila. Bigilas’ son was threatened with death if he did not come back with another 50lbs of gold. Attila sent his Roman secretary Orestes as a Hunnic ambassador to Constantinople with the empty bag around his neck. His instructions were to ask Theodosius if he recognised the bag. Priscus gives a clear account of the humiliation when he states â€Å"Eslas was to say directly that Theodosius was the son of a nobly born father, and Attila too was off noble descentwhereas Attila had preserved his noble linage, Theodosius had fallen from his and was Attila’s slave bound to the payment of tribute†. Attila had succeeded at psychologically humiliating Theodosius. Furthermore, as the interpreter returned with the 50lb of gold to free his son, Attila had gained more subsidies in the form of 100lbs gold even though the two sides were at peace. Priscus observed an interesting point at Attila’s court. He noticed Attila was asking western ambassadors to hand over a silver plate dealer who resided in Rome, named Silvanus. Attila claimed Silvanus had stolen gold vessels from him. Silvanus maintained he had bought the vessels from Attila’s secretary Constantius. Attila had Constantius crucified and called for the surrender of the Silvanus. The Roman General Aetius refused Attila’s demand. Aetius declared that Silvanus was Constantius’ creditor, despite the fact that he did offer to pay for the price of the vessels he would not hand over the innocent Silvanus. Attila had got his pretext to wage war in the west. Moreover in c.450 a Frankish succession crisis brought about a situation where one claimant appealed to the Huns and the other to the Vatican. In 451 Attila left the Hungarian plains and turned westwards to Gaul. The Hunnic invasion of Gaul was accompanied by allies such as the Rugian, Gepid, Burgundian, Scirian, Thuringian and Franks. They initially swept away defenceless cities such as Metz and Constantine’s’ old Imperial city at Trier. At the city of Orleans they met heavy resistance from the Alans who were in the service of the Romans. Aetius and Theodoric along with several other mercenary tribes manage to lure Attila away from Orleans. The following month was the Battle of Chalons on the Catalaunian fields. The battle of Catulaunian Fields is regarded as one of the decisive battles of the western world. Attila’s army was defeated by Aetius who represented the incapable Western Emperor Valentinian. Both sides suffered heavy losses, the Gothic king Theodoric had been killed in the battle. Aetius advised Theodoric’s’ son Thorismud to return home to defend his claim to the throne, as a result disabling Aetius’ pursuit of the battle against the Hunnic alliance. Attila retreated back to the Hungarian plains to plan his next move. Within a year the Huns were on the move again. The Western Emperor Valentinian’ sister Honoria had been caught having an affair and was bethrothed to another man named Herculanus. She sent her eunuch Hyacinthus to Attila before he entered Gaul offering herself as his wife and half the western Empire as her dowry. She had sent her ring as proof of her commitment. Attila waged war on Italy in 452 on the pretext he was entitled to half the Western Empire. Attila pillaged the wealthiest cities in northern Italy most notably Aquileia and Milan. When he was marching towards Rome papal legend claims Pope Leo persuaded him to abandon his plan and not to attack Rome. More practical issues would be his incompetence in preparing a supply line of food for his huge army. It could also be said the army was suffering from breakouts of various diseases. Furthermore an Eastern Roman General also named Aetius had invaded Attila’s kingdom. Nonetheless, Attila decided to return home to his vast Empire north of the Danube where he died the following year on his wedding night. The Huns had been inadvertently responsible for creating the instability the Western Empire now faced. Attila’s predecessors had forced, Germanic, Alans, Suevi and other tribes into the Empire for sanctuary. In 376 the Romans were beseeched by Goths north of the Danube to be admitted into the Empire who had been retreating under Hunnic Pressure. They had been driven from their lands by the Huns and were now crossing the Danube to reach the Empire. When the Goths were admitted into the Empire during the late fourth century, the authorities gave them food and land to cultivate. The Eastern Emperor Valens viewed them as foedearti and more taxes; this would benefit the army and treasury alike. Moreover the rich landowners would benefit from their labourer. Too many refugees came across for the Romans to count, but it may possibly have been in the tens or hundreds of thousands. Many were dispersed to whether they were needed to stop them becoming a threat to the Empire. The displacement of the Goths by the Huns and acceptance by Emperor Valens is often viewed as the beginning of the end for the Western Roman Empire. The invitation quickly turned to attempted invasion when the Romans in the east suffered their worst defeat in 600 years at the battle of Adrianople in 378. The Goths led by king Fritergen killed the emperor Valens; not until the ninth century would another emperor die in battle. They slaughtered two thirds of the Eastern Roman army. It was a self inflicted wound, near crippling the east. If the Goths had been treated better in the east, they may have helped the Romans face the Hunnic hordes already closing in from the Steppes. Furthermore slightly more than three decades later the Visigoths led by Alaric would sack Rome in 410. These two conquests in the east and west is evident the once mighty Roman Empires glory days were almost at an end. By the time the Huns had turned west from the Hungarian plains into Gaul, the west was already a weakened Empire through lose of land, taxes and military power. By the time of Attila’s arrival the Western Empire was dominated by barbarian tribes. Germanic forces had fought and weakened the empire in northern Gaul. Consequently it seems to have become a patchwork of territories ruled by unrecognised chiefs, leaders whose authority was based upon Roman titles, and barbarian warlords. The tribes were dominant enough to conduct their own foreign policy and more importantly, alliances, without Roman approval. For example Theodoric married his one of his daughters to the heir of the Vandal throne and another to the Suevic king. In Gaul 406, 408, and 411, the Romans had fought among themselves and suffered heavy losses. Supported by the Huns in 425 they suffered further losses at the hands of the Vandals. In 439 Aetius was fighting the Goths in Gaul in and restoring order against local rebels named by Romans as Bagaudae at Aremorica. Geseric took advantage and took Carthage by surprise. Due to the manpower crisis the Empire could not afford to fight on two fronts. To protect Carthage, Aetius had to make peace with the Gothic king Theodoric to free himself in order to fight the Vandals. Aetius had increasingly become heavily depended upon recruiting barbarian allies outside the Empire.. Attila made unsuccessful attempts to extract wealth from the west. Attila’s campaigns can be measured as successful through his tactics, his ability to lure the Romans into war on a pretext. He tended to act diplomatic by negotiating treaties then he would dishonour his own treaty and blame the Romans, Attila repeatedly used the issue â€Å"fugitives† as a case to wage war. Attila’s success can be measured on his achievements through the raising of subsides with each treaty. Attila achieved what he had set out to do from the start and that was to get as much money from the Romans as possible. Attila never wanted to conquer Constantinople or Rome. He wanted to extract as much subsides as he could. The Eastern Empire collected taxes from Egypt to Asia Minor and the Huns had no navy to uphold this lucrative adventure. It was easier for them to collect of the Romans. His successful campaigns were planned strategically. His campaigns can be measured by breaking up an important joint East-West enterprise to save Carthage. This is also the case in the west. He knew it was in a factional position and politically unstable. It was an opportunity Attila Seized upon. Attila campaigns were thought out in advance and sometimes long before the enemy realised. Attila could also be tactful; evident to this was shown hen Attila humiliated Theodosius. [ 1 ]. W. Bayless, The Treaty with the Huns of 443. in The American Journal of Philology, Vol. XCV11, No. 2 (1976), p.178 [ 2 ]. W. Bayless, The Treaty with the Huns of 443., p.177 [ 3 ]. P. Heather, The fall of the Roman Empire: A new history of Rome and the barbarians (USA, 2006), p.301 [ 4 ]. E. Gibbon, (2012-05-12). History of the Decline and fall of the Roman Empire Volume 3 (Kindle Locations 3917-3922). . Kindle Edition. [ 5 ]. P. Heather, The fall of the Roman Empire, p.301 [ 6 ]. W. Bayless, The Treaty with the Huns of 443., p.177 [ 7 ]. E. Gibbon, (2012-05-12). History of the Decline and fall of the Roman Empire Volume 3 (Kindle Locations 3998-4001). . Kindle Edition. [ 8 ]. W. Bayless, The Treaty with the Huns of 443, p.178 [ 9 ]. P. Heather, The fall of the Roman Empire, p.302 [ 10 ]. R. Blockley, â€Å"Dexippus and Priscus and the Thucydidean account of the siege of Plataea†. in Phoenix, Vol. XXV1, No. 1 (1972), p.25 [ 11 ]. R. Blockley, â€Å"Dexippus and Priscus and the Thucydidean account of the siege of Plataea†, p.25 [ 12 ]. W. Bayless, The Treaty with the Huns of 443., pp. 176-179 [ 13 ]. B.Croke, The Context and Date of Priscus Fragment 6. Classical Philology, Vol. 78, No. 4 (Oct., 1983), pp. 297-308 [ 14 ]. W. Bayless, The Treaty with the Huns of 443., pp. 176-179 [ 15 ]. P. Heather, The fall of the Roman Empire, p.302 [ 16 ]. P. Heather, The fall of the Roman Empire, p.302 [ 17 ]. Medieval Sourcebook, â€Å"Priscus at the court of Attila† (http://www.fordham.edu/Halsall/source/priscus1.asp) (30 Nov. 2012) [ 18 ]. Medieval Sourcebook, â€Å"Priscus at the court of Attila† (http://www.fordham.edu/Halsall/source/priscus1.asp) (30 Nov. 2012) [ 19 ]. P. Heather, The fall of the Roman Empire, p.324 [ 20 ]. Medieval Sourcebook, â€Å"Priscus at the court of Attila† (http://www.fordham.edu/Halsall/source/priscus1.asp) (30 Nov. 2012) [ 21 ]. G. Halsall, Barbarians Migrations and the Roman West 376-568 (UK, 2007), p.250 [ 22 ]. P. Heather, The fall of the Roman Empire, p.324 [ 23 ]. G. Halsall, Barbarians Migrations and the Roman West, p.253 [ 24 ]. E.A. Thompson, Romans and Barbarians, p.16 [ 25 ]. G. Halsall, Barbarians Migrations and the Roman West, p.252 [ 26 ]. G. Halsall, Barbarians Migrations and the Roman West, p.252 [ 27 ]. G. Halsall, Barbarians Migrations and the Roman West 376-568, p.254 [ 28 ]. P. Heather. The Huns and the End of the Roman Empire in The English Historical Review, Vol. 110, No. 435 (Feb., 1995), p.11 [ 29 ]. J. Moorhead, The Roman Empire divided 400-700 (UK, 2001), p12 [ 30 ]. E.A. Thompson, Romans and Barbarians: The decline of the Western Empire (USA, 1982), p.16 [ 31 ]. J. Moorhead, The Roman Empire divided, p.12 [ 32 ]. J. Moorhead, The Roman Empire divided, p.62 [ 33 ]. G. Halsall, Barbarians Migrations and the Roman West, p.243 [ 34 ]. G. Halsall, Barbarians Migrations and the Roman West, p.247 [ 35 ]. G. Halsall, Barbarians Migrations and the Roman West, p.245 [ 36 ]. G. Halsall, Barbarians Migrations and the Roman West, p.254 [ 37 ]. J. Moorhead, The Roman Empire divided, p.53